Very interesting article. The concept of not everything is for everybody is lost on those with low status and low class who despite buying dupes to look higher status and higher class miss the mark on the value proposition because they lack the social emotional maturity to understand a brand’s niche and their connection to luxury clientele. Luxury brands are a status marker that helps higher status and higher class people locate each other. It’s a subtle form of status checking and even safety checking.
Very interesting article. The concept of not everything is for everybody is lost on those with low status and low class who despite buying dupes to look higher status and higher class miss the mark on the value proposition because they lack the social emotional maturity to understand a brand’s niche and their connection to luxury clientele. Luxury brands are a status marker that helps higher status and higher class people locate each other. It’s a subtle form of status checking and even safety checking.
Yes, class dynamics go far deeper than what people think.